BOTTER is established by a distinct vision on the current social and environmental problems. Passionate about the ocean’s health, BOTTER firmly believes that synergy and harmony is key in the relation between human and water.

In 2020 BOTTER launched their Coral Reef Farm on Curaçao, in collaboration with a local dive company (Curious 2 Dive), to fight against the global bleaching problem of the coral reefs through fashion. The leading cause of coral bleaching is climate change. A warming planet means a warming ocean, and a change in water temperature —as little as 2°F can cause coral to drive out algae. Coral may bleach for other reasons, like extremely low tides, pollution, or too much sunlight.

We are transforming the way we approach the classic fashion system to invest in the future. Creating meaningful garments and accessories that are durable and make you part of a better future. Aiming to design 80% of our collections with sustainable ocean waste plastic materials by 2022. This plastic waste is collected by Parley during beach cleanups all over the world. Our goal is to donate back a percentage of the profit to the Coral Nursery and keep up with their required attention.

The brand is determined to create an impactful movement, where the world will benefit, and not only the businesses. By doing so we will commit to using innovative materials, such as the ocean waste plastic materials that are coming from non-renewable resources. Synthetic materials collected from the shore, manufactured by humans such as plastics and polyesters, that can be reused and recycled in a continuous cycle, remaining their quality.

The other 20% of our collection will be made from biological materials such as wools and cottons. These materials are biodegradable and can safely decompose over time.

Furthermore, BOTTER mainly produces its garments in Italy, Portugal, and Spain to lower the carbon footprint. Because we produce in these countries, the manufacturers are required by European law to recycle their waste properly, re-use water, and use renewable energy. Lastly, by making people aware and starting the conversation through different disciplines like crossing fashion with arts and innovation, we constantly strive to speak to their emotions and make the viewer aware. Thus, BOTTER highly values inclusivity and the community feel of lifting each other up, motivating each other to make the change together.