Giving back to our own Non Profit Organization through fashion.
‘Coral nursery Curacao’
We are truly connected to our narrative, telling an honest story through our brand
and our creations. It’s very important to us to have a circular system within our
company through our non profit organization that is fighting for the health of the
ocean by protecting the coral reef on Curacao. If our customer is buying a garment
we want this person to be proud to know they are helping to fight for a better world.
We are setting up an innovation team with only scientist, engineers, artists and
future thinkers who are helping us accelerate our brand innovation into materials
like bio fabricated clothing made from algae, biodegradable textiles grown from live
organisms or shell water repellent coatings.
Constantly looking for new materials and production ways working closely with
universities. Creating environment’s new clothes that are modern and contemporary
made from materials that are seen as dusty. This will not just be another capsule
collection to tap the sustainability box but a whole business run on a Solar punk
mindset where technology is leading and emotion and story telling are vital.